“I turn ideas into viable marketable products and tools”
Lifetime experience with Internet, marketing and entrepreneurship. Like to play 18 holes of golf. Currently responsible for marketing at Backbase.
Helping companies to utilize the opportunities the internet and mobile brings them has always been the main storyline in my career. During high school I started my own web agency to help Small and Medium Businesses to become more successful online by optimizing their website and starting the first ecommerce projects. As Product Manager at GET NV I helped the fresh produce industry with new ways to find and match buyers and sellers, by introducing the first global online and mobile trading portal in this vertical. And now, at Backbase, I help financials to keep up in today’s Web 2.0 world.
Three completely different verticals and target audiences, but always centered around the same customer case: ‘how can we use new technology for our benefit?’
Specialities: marketing, internet, innovation, entrepreneurship, internet marketing, product management, ecommerce, business development, lead generation, revenue & monetization, field marketing, CRM, product marketing, process optimization, program management, sales, business intelligence, product positioning, marketing planning, mergers and acquisitions, product portfolio management, branding and identity, advertising, user experience, (web) development, new/emerging market development
Professional experience:
- 2010 – Present: Head of Marketing at Backbase
- 2007 – 2010: VP Product Management at GET NV
- 2003 – 2007: Founder & Owner at Qurium Internetstrategy
Please visit my LinkedIn profile for my complete curriculum vitae and more information. Contact me at: jelmerjtdejong@gmail.com
Jelmer de Jong bereidt zich voor op een approach naar de green van hole 1 op de Noord Nederlandsche Golf & Country Club. Op de achtergrond De Jong zijn tas en de rhodondendrons die in bloei staan...