April Dunford just published the latest version of the RocketWatcher Startup Marketing Framework. Great input for every marketer in a B2B and enterprise software / tech / SaaS company.
As with previous versions, the framework does not attempt to cover things that I would consider to be more “Product Management” focused (like product roadmap for example). I’m taking a purely marketing point of view here. The Framework also assumes that you have a product in market, you feel fairly confident that you have a good fit between your market and your offering and you are ready to invest in lead generation. If you aren’t there yet, there are things here you won’t need to (and more importantly, shouldn’t) worry about yet. Lastly, my background is B2B marketing so like most content on this site, this has a B2B slant to it. That said, I think most of it applies to a B2C startup.