We’re in a great moment in time for enterprise software startups. Talk to anyone working in a larger company, and you know that they have many stories on the crappy software that they are using. And for that crappy software, they pay a lot of money.
The moment is now for new enterprise software startups to challenge that. Most markets cope with ever low and declining net promoter scores and are just ripe for better alternatives that make the expensive cheap and benefit from new tech and better access to more data to make existing processes 10x faster. And in other cases: make processes digital for the first time.
New players will ride the trend of consumerization of enterprise software. Winning players understand that the person using enterprise software is also that: a person. A person that has access to great software as an individual and will no longer accept less in their work life.