Already start generating traffic to a single-page landing page before you are completely open. This with the goal to generate beta sign ups. To increase demand and get to a level of exclusivity, an idea is to let people ‘request invites’. To do this successful there should be a notion that these invites are limited. This to urge people to click that button and request invites. The ‘invite’ list is your beta list launch list.
Your landing page should be attractive enough and clear enough that people actually want to get this product and be part of the early few that are able to request a card. For this, refer to the section on ‘messaging that brings trust’.
You can grow the beta list pre-launch through a few dedicated websites, with the goal to get initial traffic, but also to ensure you have enough inbound links later when you go fully public to be properly indexed by the search engines.
For the ‘beta launch’, work with generic launch websites:
As well as directories to get better link / referral coverage:
Full list see https://submit.co/
I would also already use some of the tactics described in ‘lasersharp online marketing’ in this stage, to try out what works and what doesn’t, and to figure out costs for later planning.
Launch to selected beta list customers & influencers
Once you have decent size lists, don’t launch to everyone at once, but try it out with a few selected users first. Again to keep up exclusivity, but also to give you a chance to fix problems you might get as feedback from the first customers, or what you see in your statistics. Since there are just a few, you can give these customers personal attention to get them through the funnel and truly proof your vision and idea.
Also work to get some influencers in your world on the beta list, by inviting them, pro-actively and personally, to be an early users of the platform. Think about bitcoin influencers on Twitter, journalists in your segment, etc. Especially this group should have a great experience, so focus on them and onboarding them smoothly.