The Twitter Bootstrap Effect in Startup Marketing

It’s easier than ever to create your own web- or mobile-app. Following updates on websites like Betalist and Product Hunt you see new apps literally popping up every hour. At the same time there is a tremendous wealth of resources available on making your startup or side-project a success. From lively discussions on Y-Combinator’s Hacker News, to blogs by successful SaaS founders and VC’s, to whole communities and Wiki’s on “growth hacking” best practices. I really like this movement and the openness in

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Growth Hacking: How to Make Money with Success Penalties in 5 Simple Steps

soccer penalty

You can find numerous articles describing how to attract more visitors, convert them into customers, and then cross- and up-sell them to different membership tiers or add-ons. However, one item that is not described often on popular SaaS strategy blogs is another aspect of revenue generation: how to make money with success penalties and user lock-in—perhaps because it is not very customer friendly. It is a strategy worth exploring since the biggest SaaS vendor, Salesforce.com, seems to be successful with

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Jelmer de Jong

Jelmer de Jong

Product and marketing leader.