Version 3 of the Startup Marketing Framework

April Dunford just published the latest version of the RocketWatcher Startup Marketing Framework. Great input for every marketer in a B2B and enterprise software / tech / SaaS company. As with previous versions, the framework does not attempt to cover things that I would consider to be more “Product Management” focused (like product roadmap for example). I’m taking a purely marketing point of view here.  The Framework also assumes that you have a product in market, you feel fairly confident that you

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The Twitter Bootstrap Effect in Startup Marketing

It’s easier than ever to create your own web- or mobile-app. Following updates on websites like Betalist and Product Hunt you see new apps literally popping up every hour. At the same time there is a tremendous wealth of resources available on making your startup or side-project a success. From lively discussions on Y-Combinator’s Hacker News, to blogs by successful SaaS founders and VC’s, to whole communities and Wiki’s on “growth hacking” best practices. I really like this movement and the openness in

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Jelmer de Jong

Jelmer de Jong

Product and marketing leader.