Version 3 of the Startup Marketing Framework

April Dunford just published the latest version of the RocketWatcher Startup Marketing Framework. Great input for every marketer in a B2B and enterprise software / tech / SaaS company. As with previous versions, the framework does not attempt to cover things that I would consider to be more “Product Management” focused (like product roadmap for […]

The Twitter Bootstrap Effect in Startup Marketing

It’s easier than ever to create your own web- or mobile-app. Following updates on websites like Betalist and Product Hunt you see new apps literally popping up every hour. At the same time there is a tremendous wealth of resources available on making your startup or side-project a success. From lively discussions on Y-Combinator’s Hacker News, to […]