Blog Posts

Building the ’10-times-better’ bank

The financial services market is going through many changes. New challengers have appeared and are looking for a slice of the market. In addition, customers are more demanding and more informed, expecting convenience and simplicity when it comes to financial services, particularly online and via mobile devices. People love digital services such as Netflix, Amazon, and Uber because they’re easy to use and deliver great customer experiences. They deliver 10 times more convenience and better customer experiences than the status

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Backbase Fall 2015 Roadshow

We are on the road again for our yearly Backbase fall roadshow. I’m attending and speaking at the following events, ping me if you are attending as well or close by. Jack Henry Symitar Conference, Sept 1 – 3, San Diego. Middle East Banking Innovation Summit, Sept 14 – 15, Dubai. CUNA Technology Council, Sept 27 – 30, Orlando. FinDEVr, Oct 6 – 7, San Francisco. Sibos, Oct 12 – 15, Singapore. BAI Retail Delivery, Oct 13 – 15, Las

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Version 3 of the Startup Marketing Framework

April Dunford just published the latest version of the RocketWatcher Startup Marketing Framework. Great input for every marketer in a B2B and enterprise software / tech / SaaS company. As with previous versions, the framework does not attempt to cover things that I would consider to be more “Product Management” focused (like product roadmap for example). I’m taking a purely marketing point of view here.  The Framework also assumes that you have a product in market, you feel fairly confident that you

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New challenge as marketer: branching out into programming

Marketing and fintech are fun, but sometimes you like to expand your knowledge and experiment in different areas. For me this area is web development. As a copy/paste developer that knows the LAMP stack reasonable well I decided to branch out and learn something new. Of course, you can spend most of your time deciding what to learn, and you end up in plenty of discussions about Ruby vs Python vs JavaScript and their many frameworks. I decided to dive deeper into

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Disruption in Digital Banking

Last Thursday, Jouk and I hosted our closing webinar of 2014, where we talked about Disruption in Digital Banking. Here a short summary. (You can watch the recording on our YouTube Channel, and the slide deck is available on Slideshare). We all agree: customer behavior is changing. Customers are more and more looking for convenience. The convenience and simplicity the get online and on mobile, when watching their favorite show on Netflix, or when taking that cab with Uber. But where is convenience

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The Twitter Bootstrap Effect in Startup Marketing

It’s easier than ever to create your own web- or mobile-app. Following updates on websites like Betalist and Product Hunt you see new apps literally popping up every hour. At the same time there is a tremendous wealth of resources available on making your startup or side-project a success. From lively discussions on Y-Combinator’s Hacker News, to blogs by successful SaaS founders and VC’s, to whole communities and Wiki’s on “growth hacking” best practices. I really like this movement and the openness in

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How Google Works, by Eric Schmidt

Last month Eric Schmidt, who joined Google back in 2001, published the book ‘How Google Works‘, sharing what he learned after 13 years of explosive growth. The book gives a great insight in the thinking of Google and its leaders. And covers how the internet, mobile, and cloud computing has shifted the balance of power from companies to consumers. Recommended reading!

When do people go to bed? Insight thanks to wearable technology.

I really like how interwoven technology has become in our daily life. From computers you booted up once a day, to smartphones you use over 50 times a day, to wearable technology that is there always. Even when you sleep. One of the front-runners in this space is Jawbone. And they are publishing some interesting data about their user base. I started following them after they showed how a recent earthquake impacted sleep for some of their users, and now they published

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Future of Money: The Rise of Cryptocurrencies at Sibos Innotribe

Yesterday was the first day of Sibos, one of the largest financial conferences in the world, this year taking place in Boston, US. The most interesting sessions are taking place in the Innotribe section, where day one was all about cryptocurrencies, Bitcoin and the like. The live stream is up and the videos are available on their YouTube Channel.

I’m going on tour! The Fintech Roadshow.

wide open road

I’m going on tour! In the next few months I will be presenting our new digital banking solution, Backbase Engage, as six events across the United States: starting with Finovate in New York and finishing at Netfinance Interactive in San Diego. If you’re attending any of the events listed below, please let me know and come and say hello! September 23 – 24: FinovateFall in New York September 29 – October 2: Sibos in Boston October 7 – 8: Customer Experience

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Jelmer de Jong

Jelmer de Jong

Product and marketing leader.